Uniqlo is a Japanese casual wear designer, manufacturer and retailer. I was an in-hosue designer for Uniqlo Europe Limited in London. My job duties are designing the web content for Uniqlo website for all the Europe market and coding as well. Also, I have to work close with the marketing team to design the E-marketing meterials. Uniqlo X Kaihara Denim Microsite was created to educate and showcase the collection in depth to Uniqlo customers. As this is a Microsite, there was more flexibility with the design output. I could be creative on the design but in keeping with Uniqlo style guidelines.